In the begining...

...there was paper. And people communicated through typesetters and the published word. Great care was taken for accuracy and precision with most everything distributed to their peers and localized networks of business clients.

With the digital age came a new generation that first discovered email and the electronic transfer of rapid data sharing. Business expanded away from tangible markets and into international networks that never before had been tapped. Nationalized economies became globalized and capitalism spilled over onto foreign soil.

Today, marks yet another wave of evolution, pioneered by a Web 2.0 generation of social bloggers, tweens on twitter, and micro blogging.

And here we find the great clash of the traditional and timeless values of Scouting that conservatively stay fixated on tried and true methods of connecting to its audience against a tidal of wave of excessive consumption of mass media and social transparency that drives the daily footsteps of today's youth.

The day has come in which the business models for most every American and global industry must adapt not only to the changes in economic climates or the instability of world markets, but the socioeconomic impact of the average 15 year old with a cell phone and a laptop.

This is a generation in which the status quo cannot be spoon fed or marketed to, rather chooses its own popular culture based on viral movements and expansive social networks.

How does Scouting remain relevant in this climate? Close the gap. We can no longer rely on the aged Scouter to win the young minds of boys through bacon-crisped stories of earthen beds and stove cooked meals. The age of romanticism is over.

Today we must simplify the message to its core. We must be able to connect and engage boys and parents alike in a meaningful and staccato format. Without hesitation and without sacrifice we can remain relevant.

That is the "barbaric yawp" of this blog; the marrow of its bones. The entries to come will discuss this topic and work for any organization that seeks to make its message heard to a generation that needs the power of possitive message. I look forward to the discussion.