The bulk of my topics thus far have been about placing the ideas, culture, and concepts of Scouting in the mind of new audiences in a way that is stimulating, energizing, and most importantly, relevant. Commonly referred to as Positioning in the industry, this is a process that requires creativity, skill, timing, concpet, and craft.
Since my arrival in 2008, I have been given the latitude necessary to help impact our movement by working on a collaborative effort know as "words to live by." If you are reading this as a member of the Jersey Shore Council, you have probably already noticed changes as we advance towards an already proven design concept.
This miniseries will be dedicated to how these advancements are occurring and where we may be headed n the future.
The initial landmark that has turned a lot of heads and gotten a lot of attention has been www.BeAScout.org. This was the brain child of Chuck Eaton out of Cradle of Liberty Council and spearheaded by Todd Lamison of Patriot's Path. As a collaborative project, I have never worked with a better team.
The concept was to combine the elegance and simplicity of the "words to live by" campaign with the functionality of a one-stop-shop recruitment tool where parents could get the core information necessary to register and get in touch with unit leaders. Since its late August inception, this site has been used to connect more than 500 new Scouts with area Packs and Troops.
Future installments of this series will discuss what makes the new look and feel a success and what could and does potentially harm the message. Keep this page book marked and share with your friends as we dig into this new and innovative campaign.
As a resources, if your unit is not utilizing this tool to its maximum potential, I assure you, your unit is missing out. If you would like to know more about how to utilize this, contact me directly at JKnight@JerseyShore-BSA.org or visit www.JerseyShore-BSA.org
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